With the rise of point of sale technology throughout the retail industry, it is no surprise that inflatable marketing has worked its way into this industry. Point of Sale Inflatables are light, easy to use and manufacture and definitely memorable, and are the most effective way to draw attention and raise interest in a product.
The first step of any sale is to create an interest in the product that is being sold. Over the years, the means of creating that interest has been explored and accomplished in thousands of different ways, from billboards to business cards to inflatables. At Giant Inflatables, we believe that the best way to create interest in a product is to visually draw the consumer toward that product, and this is where POS inflatables come in.
Point of Sale inflatables are scale replicas of the product they advertise, lightweight and easy to handle, they can be hung stacked or placed near the product to draw attention. A potential customer who is walking through the cheese isle in a supermarket may scan past one specific brand of cheese that they have never heard of, but if that cheese had a POS inflatable hanging in front of it, that consumer will find it hard to ignore the cheese and will feel the need to investigate, leading to that potential sale.
In-store POS inflatables have proven to be an effective advertising strategy. Over 2 decades in the industry, Giant Inflatables has developed hundreds of different POS inflatables selling hundreds of different products from hair gel to fabric softener.
To explore the POS inflatables yourself, visit our website: https://www.giantinflatables.com.au/giant-inflatable-products/inflatable-pos-replica/